Found this quote-worthy from Seth Godin’s blog:
A bonus is something you get as an add-on when you purchase something, or trade your attention.
The purpose of free is to spread the word, alert the universe and generate interest.
The purpose of a bonus is to reward immediate action and to sway the undecided.
And that’s why we offer our whitepapers free. They are a great way to develop ideas standing on the shoulders of giants, share them, generate interest and incite thinking along unknown tangents.
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